Social Media Analysis and Customer Behaviour Research Proposal

Social Media Analysis and Customer Behaviour - Research Proposal Example With this accessibility and transparency of information the decision making process of the consumer is highly influenced. Traditional methods of advertising through the use of mass media have become highly ineffective as the consumers are eager to seek more information directly from the company. Therefore, companies have to work the market and find out the reception of the consumers to their brand, what influences their decisions positively and negatively (Lee, 2013). In this paper we shall examine the influence of social networks on the decision of a buyer. The first segments will presents an introduction to the chosen theme which includes the background and statement of the problem, the objectives and significance of the study, in the next chapter relevant information on literature review will be clearly provided from previous specialized studies. The third chapter will describes the research methodology and data analysis and final conclusions of the study. Marketing was done mainly through the mass media, advertisements would run on televisions and announced on the radios. Telemarketers would call consumers to market their brands and offer promotion services. This was all done beforeinvent of the online platform. The consumers would rely on the information offered by the manufacturers on the advertisements about the products.In the 20th century the internet was in full force and various social sites would connect people online, through easily- accessible and innovative features various social sites have linked people from different places in the world and has helped the layman connect with professionals. The use of mobile based platforms has increased the online presence of consumers as most people subscribe to different social sites. Companies have embraced this trend and established multiple accounts that offer customers services to their consumers. The online presence has made today’s consumer more divulging with

Identify the key reasons for privatisation of public utilities or Essay - 1

Identify the key reasons for privatisation of public utilities or institutions and discuss the likely effects in Australia - Essay Example o gradually privatise a large number of its public utilities particularly within the three sectors known as the: (1) financial services; (2) electricity and gas; and (3) transport and communication (Reserve Bank of Australia Bulletin, 1997, p. 7). Basically, there is absolutely nothing wrong with privatising public enterprises especially when there is a strong need for the government to come up with large amount of money to finance the development of public infrastructure or given that the government is no longer capable of properly managing a business enterprise. However, it is also possible for the entire society to experience economic and social problems given that the selling of public utility to the hands of the private sector heavily involves infrastructure (Strachan, 1998). To enable the readers to have a better understanding why the Australian Government heavily relied on privatisation back in the 1990s, the key reasons behind the privatisation of public utilities in Australia will be thoroughly discussed. In the process of going through the main discussion, the possible consequences or effects of implementing the privatisation of public utilities in Australia will be tackled followed by demonstrating real-life examples to support the student’s point-of-view. As part of the conclusion, whether or not the key reasons behind the privatisation of public utilities in Australia can be considered as a good political strategy in terms of being able to provide the general public with affordable and good quality services will be justified. For many years, Australians had become very dependent on the Australian government when it comes to the delivery of good quality public services. As part of considering the social welfare of the general public, the government had to spend a large sum of money to improve the public utility services without overcharging the people with the quality services they receive. Partly because of globalization and the limited amount of